What You Need to Start Working with Bruno PR & Social
Hey there, we’re so glad you’re here! Whether you’re a prospective client or trying to figure out how to get your business started on social media, we hope this quick guide will help you find exactly what you need for ensured long-term success.
1. Product, service, or mission
Here at Bruno PR and Social, we specialize in working with businesses, brands, and individuals within the health, wellness, and lifestyle verticals; however, we welcome businesses from all industries to work with us. The key to getting started is to have a clear purpose in mind in what you want to share.
To ensure that your socials speak for themselves in a direct and clear way, it is essential to understand whether you're sharing a product, service, mission, or combination.
Some examples of clients we’ve worked within each category include:
Product:
Service:
Mission:
2. Brand Guide or Kit
This might be a bit more familiar, but if not we’re going to share some insight and why you need a brand guide or kit. A brand guide or kit is the cornerstone of the visual and written expression of your brand. For example, a business’s logo, colors, and motto would all fall under this key tool. Additionally, brand guides or kits can include audience avatars, social strategy, fonts, and rules associated with their use, color palettes, and so much more.
While it could seem like a tool that only requires a few pieces and is easily avoidable (you know your logo colors, right?), having a brand guide or kit is essential to maintaining a consistent and cohesive visual and written identity across platforms. This is especially helpful when you begin working with other experts like Bruno PR and Social to ensure everyone on your team is sharing the same branding across platforms throughout the year and beyond. Creating and adhering to a brand guide will not only help you better optimize your visual identity, but it will also create clear cues for your ideal audience member, potential customer, or whoever it is you’re hoping to reach through your social presence.
If this step sounds overwhelming or you’re not sure where to start, don’t worry - we can help you with this! Head to our capabilities page to learn more about how we can help you develop your brand guide.
3. Social Conversions Goals
Before you start on socials or with PR efforts, it’s important to understand and set goals on what you hope those efforts will achieve. Goals or Key Performance Indicators (KPI’s) in social or PR conversions can look drastically different from business to business - they’re meant to be a reflection of honing in on what matters most specifically to you.
Some conversions we commonly see can include lead generation, sales, signups, attendance at events, and many more. If you're not sure what KPIs or conversion goals are most important for you and your business, schedule a meeting with us! From market research that will help determine what goals are realistic to developing campaigns and strategies that will help you meet those goals, our team specializes in meeting at the intersection of clicks, conversions, and connections.
4. Social Platform Accounts
Finally, you’ll want to have an idea of what platforms you want your business to be on. At Bruno PR and Social, we service all commonly utilized social media platforms including Instagram, Facebook, Pinterest, LinkedIn, TikTok, and more!
Not sure which platforms make sense for your business? Consider researching which platform your ideal audience member or customer would use. For example, consider what generation you would consider your ideal customer to be a part of. Research their interests, what they care about, and even what particular messaging is most effective with them. Not sure what platforms those would be? Don’t worry, we can help with that! Throughout the intake and initial strategy stages, we provide suggestions from market research and professional insight on what will help you reach YOUR ideal audience.
Ready to Get Started?
Head to our contact page to set up an appointment for us to meet and get to know each other better!
