All About Email Marketing

Definition

Email marketing is one of the most effective methods of marketing. It involves the act of sharing a commercial message through email with a group of people. This form of personal communication helps turn customers from potential to long-term customers.

Types of Email Marketing

There are numerous types of email marketing. The three main types include behavioral emails, transactional emails, and email newsletters. Each of these types includes different messages.

Email newsletters help grow awareness and recognition for the brand. The newsletters often include promotional messages, statistics, quotes, and updates about the company. These newsletters help keep the reader engaged while helping them learn more about the company.

Transactional emails are emails from the sender to a singular recipient that include invoices or order receipts. They have high click-through rates and offer the customer an opportunity to interact with the company.

Behavioral emails are messages that are dependent on the behavior of the users. These can be automated by personalization once you learn more about your customers and subscribers. They can include recommendations, information about free trials, welcome messages, and you can even automate emails when the customer abandons their cart or the site.

Benefits of Email Marketing

• Email marketing brings numerous allows individuals to build relationships with their customers while bringing brand awareness to their company.

• It is a marketing channel that is easy to begin and measure effectiveness.

• Email marketing contains low costs, delivers messages to a specific audience, and has a good ROI.

Best Email Marketing Services

Some of the most useful email marketing services are SendinBlue, MailerLite, MailChimp, Constant Contact, Convert Kit, and Drip. These services can help you perfectly craft your emails, send large amounts of emails, track them, and help you manage your email subscribers.

If you need help getting started with email marketing, please hit the Get Started button in the top right corner and book an appointment with us! We’re here to save you time and get your email marketing campaigns and workflows started off on the right foot.