Social Media Metrics to Track

Social media platforms provide a valuable avenue for monitoring and analyzing analytics and key performance indicators (KPIs) in order to gauge the effectiveness of social media marketing campaigns. This capability empowers brands to gain deeper insights into their audience and refine their strategies. However, the landscape is not without its challenges, as the abundance of available metrics can sometimes lead to confusion and make it a daunting task to identify the metrics that truly hold significance.

That’s where we come in! 

Our team gets excited about diving deep into the numbers and uncovering what social media analytics and KPIs are truly telling us! If you’re spinning your wheels and trying to understand what analytics and KPIs to focus on, here are just a few important metrics to track when creating benchmarks for success…

• Reach

• Your reach allows you to look at how many users are actually seeing your content. Brands can assess their overall reach and reach for individual posts. A great way to see if the reach is effective is to look at whether it’s primarily reaching followers or non-followers. The more non-followers are viewing your content, the more your content is either being shared or performing well in the algorithm. 

• Audience Growth 

• Tracking your audience growth rate will help you understand the pace at which you’re gaining followers. You can assess how many new followers you get each month, how many followers you lose, and how that number changes over time. All of this information is useful to see what content you should be posting more of and what content you should stray away from in order to achieve maximal month to month growth.

• Engagement Rate

• This number is significant because it shows you what content your audience values. Posts that have higher engagement might have content pillars or themes that stand out more to the audience than posts with less engagement. Monitoring engagement rate across multiple posts allows you to analyze which content types are best overall for achieving your social media goals. .

• Click-Through Rate

• Your click-through rate (CTR) allows you to decipher how many people are clicking on additional links in your content. This is helpful for you to gauge how much traffic from your social media is going to your website, showing how well your content is converting.

If you need support with tracking and maintaining your metrics, schedule an introductory call with us today!