How to Promote Your Business on LinkedIn

Founded in 2002, LinkedIn is one of the most relevant social media sites today with over 830 million members across 200 countries worldwide. It is primarily used for networking and creating connections with other business professionals, but it is also a great tool for promoting your business.

How can you promote your business on LinkedIn? Keep reading!

• Do you have a budget?

  • LinkedIn offers paid marketing opportunities including sponsored content, text ads, and sponsored in-mail.

    • The costs associated with these advertisements are based directly on the ad auctions and campaign objectives you select. You have the option to select brand awareness, website visits, engagement, video views, lead generation, website conversions, or job applicants. 

      • For example, if the advertising activity you select is job applicants, what you will be charged is determined by impressions and landing page clicks. The process begins as you place a bid when launching your campaign, after which your bid competes with those of other advertisers aiming to reach the same audience. The cost that wins the auction varies depending on the bid as well as how many other bids are competing for the specific target audience.

• If you don’t want to commit to paid advertising…

  • You can organically grow and promote your business for free! How can you do this?

    • The first key element is the use of keywords in your profile. Use words that your target audience will be entering into the search box so that when they do, your business is among one of the first that they see.

    • Ensure that your business has credibility and post consistently, whether that be sharing industry news, behind-the-scenes content, or spotlighting high performing employees. 

    • Maintain a distinct brand personality, clearly state your objectives, and engage with other accounts within the same industry.

    • Use high-quality visuals, write thoughtfully, and interact with your audience.

    • Take advantage of hashtags and incorporate 3-5 in your posts! Find relevant hashtags, but make sure you utilize a mix of popular and niche hashtags with a large following to reach as many users as possible. Don’t use too many hashtags because this can drown out your intended audience. 

Before you spend money on paid advertising on LinkedIn, try these tactics to organically promote your business first. The most important thing to remember is that your content and interactions should always add value to your target audience –so, start brainstorming those keywords, and get writing!