Debunking PR Myths
Have you ever considered using PR to amplify your brand’s story? There are a lot of confusing myths surrounding the use of PR, but a strong campaign can increase brand awareness and credibility and help you create meaningful connections with your target audience, improving brand recognition and loyalty.
If you’re curious about PR, but nervous about some of the myths you’ve heard, keep reading to learn what PR can do for your brand!
Myth #1: PR is expensive!
PR is often assumed to be too expensive, but that’s not always the case! Between freelancers and boutique, mid-size, and large PR agencies, there are options for all budgets. Additionally, PR can be more beneficial and affordable than advertising. While advertising offers short-term benefits, PR offers long-lasting rewards.
Myth #2: You can handle PR by yourself.
PR is a full-time job, not something you spend just a few minutes a day doing. An experienced PR Specialist will create an effective strategy that will boost and direct your reach toward your target audience and increase your brand’s credibility.
Myth #3: PR and Media Relations are the same.
Media relations is a part of PR, yet PR consists of many other tactics as well. It’s essential to ensure your PR activities are in alignment with your goals and objectives. Strategizing is important!
Myth #4: PR is Advertising.
PR is much more than advertising. While advertising is paid, PR is earned, typically through a journalist or an influencer. This means that a journalist can choose what they write about in regards to your business. Audiences trust earned media more because it typically comes from sources or people they know, giving your brand more credibility.
*Getting your social media accounts verified will be important here because you’re aiming to have your brand mentioned by credible sources!
Myth #5: PR Specialists control journalist.
PR Specialists don’t tell a journalist what to write, rather they pitch your story in an engaging manner so journalists will want to cover you. They ensure journalists have the correct information.
Myth #6: The only thing PR professionals do is press releases.
PR Specialists do work on press releases; however, PR Specialists also aid in: boosting your reputation, handling crises, crafting social media strategies, aiding in speaking engagements, awards/events, and more!
Myth #7: PR is fake news coverage.
Good PR does not craft a fake story. It uses creativity to tell your REAL story in a way that will resonate with your target audience.
Myth #8: I don’t need PR because I don’t have a story right now.
Effective PR doesn’t rely on one single story. It's about highlighting what your business already does, even if it’s something you don’t think is newsworthy.
Thought Leadership PR is especially helpful because it makes you a leading figure in your industry, generating interest from journalists covering your field.
Myth #9: PR is only essential when I’m in trouble.
PR Specialists are equipped in crisis management and know how to handle a crisis smoothly, but they can also prevent crises and establish a reputation for your brand that ensures a negative story doesn’t come with harsh consequences.
Myth #10: PR is only focused on sales.
Sales can be a perk of PR, but they’re not the only purpose. PR focuses on promoting awareness and reputation, leading to a stronger foundation of trust.
We hope this gives you insight into why PR is helpful. Remember, a strong PR Specialist will never guarantee you coverage, but they will do everything they can to get you coverage.
