Instagram Limits You Need to Know About in 2022
Increasing your activity on Instagram is a great way to boost engagement! To do this successfully and without getting flagged, it’s important to keep in mind the different limitations Instagram places on your account. Instagram has these limitations to avoid bots and spam accounts. Not following these daily limits could lead to your account receiving an action block or being deleted altogether. The best way to avoid this is by following their limits and guidelines. Don’t know about these limits? Keep reading! 👇
Instagram Limits for Established Accounts
Instagram limits are different for new users vs. users who have had an account for longer. Even as an established account, if you have too many interactions too fast, Instagram may think you’re a bot and block you. It’s best to wait 20-30 seconds between actions. Here are some other limits to be aware of:
Likes & Comments
120 likes/hour
300-500 likes/day
200 comments/day
Follows & Unfollows
10 follows/hour
100-150 follows/day
Maximum: 7,500
60 unfollows/hour
150 unfollows/day
Combined Actions
Combined actions are a combination of how many likes, comments, follows, and unfollows you can do.
500/day
Direct Messages
50-70/day
Some extra tips for DMs. . .
Don’t send the same exact message to multiple people
Try creating different text versions of the same message
Personalize each DM
Reply to DMs in batches instead of all at once
Posts
There’s no limit here! It is best to space posts out, though, to ensure Instagram doesn’t mistake you as a bot. Here’s how many people you can tag:
Single Post: 20 accounts
Carousel Post: 35 people
To boost engagement more, you can use up to 30 hashtags per post!
There is no limit on deleting posts.
Instagram Limits for New Accounts
With a new account, you have to take extra caution because Instagram will want to ensure that you’re not a bot. You should wait 30-50 seconds between actions and you should avoid posting more than 5 times a day. Here are some additional guidelines and limits to follow:
Combined Actions
500/day
Direct Messages
20-50/day
Instagram Story Limits
You can post up to 100 stories per day with each story being up to 15 seconds/clip. Keep in mind Instagram story dimensions are 1080 by 1920px.
You can also add an unlimited amount of story highlights to your profile with each highlight containing up to 100 stories.
Additional Limits
Display name: 30 characters
Instagram bio: 150 characters
Feed video length limit: 1 hour
Reels video length limit: 1 minute
Captions: 2200 characters
Instagram accounts limit: 5 logged in account
Source
