How Influencer Marketing Can Help Your Business Grow

As the life of a business owner can be hectic and ever-changing, it can be difficult to keep your tasks prioritized. Between managerial and operational duties, less prioritized tasks, such as managing your social media can fall to the wayside. Although this happens unintentionally, creating content and keeping up with the latest trends don’t always make it into your schedule. A recent social media trend that has gained a lot of momentum and has helped brands to flourish, has been influencer marketing. With the implementation of influencer marketing to help promote your brand, build your community and connect with your audience, it offers an amazing opportunity for business owners. But from finding the right influencer to curating content and managing their activity, who has the time?!

Well now, with the introduction of Bruno PR & Social’s influencer marketing services, YOU DO! We have it all covered. From finding influencers that are the perfect fit to curating content and managing their activity, we are here to take away the extra work and stress, so you can continue focusing on all of your duties, while still reaping the benefits of this amazing opportunity!

If you are new to the world of influencer marketing, or are familiar with it but want to know more, we are discussing what exactly influencer marketing is and 6 ways it can help your business to flourish. Also, don’t forget to schedule an appointment with us through our website to learn more about our services!

What is Influencer Marketing?

To put it simply, influencer marketing is a business’ or brand’s implementation of an influencer to market their brand and/or products across social media platforms. An influencer is someone who has built a reputable presence through social media and has a considerable following. Brands and businesses hire and collaborate with influencers to actively promote their product, service or brand values through social media channels. This is typically executed by the influencer posting a picture or video sharing their experience with a product or service, along with some of the product’s benefits and overall positioning the brand in a positive light. Influencers may also have a niche, so a fitness influencer will mostly promote fitness products while a lifestyle influencer may promote a wide range of brands and products as they align with their lifestyle and interests. 

How Influencer Marketing Can Help Your Business

As we are continuing to navigate the effects that COVID-19 has had on digital spaces, it is safe to say that social media use and e-commerce has skyrocketed within the past year, and are projected to continue doing so. Here are some ways that influencer marketing can elevate your business:

1. Consumers trust their peers. Consumers in the market are very skeptical of companies intentions and are more likely to trust the average joe than a Fortune 500 company. Consumers see influencers as consumers in the market, just like them, and are more likely to trust their perception of a brand or product, compared to what the company is saying about their own products. 

2. Increase your reach. Having an influencer market your product on their channel, maximizes your brand’s reach, as all of their followers will now have been introduced to your brand and/or product. 

3. Reach your target demographic. By using influencers that hold an active space within your industry, you will be able to seamlessly reach members of your target audience within their audience without having to exhaust various efforts. 

4. Gain insight about your audience. An influencer will create a new way to connect with your audience and be able to gain insights into your customers’ perspective of your brand. Receiving feedback from your influencers, while also using them as a channel to hear directly what customers have to say will create a new and reliable way to gain feedback and adapt appropriately. 

5. Save time and money. Influencer marketing is extremely efficient, allowing you to reserve resources and spend substantially less than what you would on traditional marketing efforts. All influencer marketing efforts can be created and executed remotely, making the process seamless and efficient. Influencer marketing is also known to produce a high ROI for brands as it is a low cost, high revenue model. 

6. Create a presence on numerous social media channels. Influencers will most likely be highly active on numerous social media channels, which will help to create a presence for your brand on those channels as well. This can also extend your reach further to media channels your brand may have never considered such as YouTube or TikTok. 

Things to Keep in Mind When Implementing Influencer Marketing 

Influencer marketing is an AMAZING opportunity, but it can also go awry if you do not have a solidified plan before implementing it. 

First and foremost, do your research when choosing an influencer. Make sure that the individual aligns with your brand's beliefs and values. Once they begin to market your product, their reputation can become entangled with your brand, so make sure that their reputation is one that you are proud of. 

Secondly, authenticity is key. When choosing an influencer who might be a good fit for your brand, make sure their presence and intentions are authentic. 

Thirdly, to keep their efforts authentic, it is highly recommended that those who are promoting your product, rarely forwardly suggest that their audience buy your product. Instead, they should be providing information and benefits while demonstrating how to use the product. Once an influencer suggests buying a product, the audience may view this as purely a monetary effort.   

Influencer marketing is an amazing way to expand your reach and create a stronger community while achieving growth and driving sales. It offers numerous opportunities and benefits for brands and businesses, big and small, no matter what you have to offer. We hope this blog post gave you some insight on the impact that influencer marketing can have on your business!